Advertising is about two things: attention and decision-making. Naked men, women, suggestive poses, implied sex - all of it. Not as much as it did twenty years ago, and, of course, not nearly as much as fifty years ago. Sex became overused in advertising.
Why Sex Sells…More Than Ever
Sex in advertising - Wikipedia
Subscriber Account active since. Abercrombie Even the most conservative of companies rely on sex to sell their products. It plays into one of our deepest human desires. But since it saturates the market, this means of selling a product doesn't always work. American Apparel is constantly pushing the boundaries with its sex-infused ads. When the clothing company ran a billboard on Houston Street showing a woman wearing leggings and nothing else while bending over, people got angry. The brand has been running racy campaigns since at least , with a underwear ad taking the cake.
Does sex still sell in retail?
Since day one, brands have been using sex to sell their products and spark conversations. It draws attention and plays into our most primal human desires: to be wanted and to be loved. Some brands rely on sexual imagery and innuendo more than others, but the ones that do send the same message: this product will boost your sex appeal. Travel back in time to the s, when women — and their sex lives — were buttoned up. Sure, everyone was having sex, but no-one was talking about it openly.
Sex in advertising is the use of sex appeal in advertising to help sell a particular product or service. According to research, sexually appealing imagery used for marketing does not need to pertain to the product or service in question. A few examples of sexually appealing imagery include nudity , pin-up models , and muscular men.